HEATH MORLOK
Ready to Pioneer Boldly With You
For Better Patient Outcomes
ABOUT ME
I am a versatile and dynamic marketing employee, adept at managing multiple projects while deriving satisfaction from achieving the unachievable and pioneering innovative solutions to business problems. I am fueled by continual learning and captivating projects that enable me to overcome challenges. My natural skillset at delivering engaging presentations, coupled with my intuitive understanding of people and situations around me, support my ability to inspire and influence teams and individuals. I lead with honey before the sting, seeking to build cooperative relationships and momentum through a vibrant spirit and exceptional communication. This collaborative framework most commonly generates diverse viewpoints and fosters fresh perspectives, although I am keen to balance this with continual forward movement, avoiding “paralysis through analysis.”
In short, I lean on vitality, innovative thinking, an empathetic nature, and an inclusive decision-making style to facilitate a dynamic and inspiring work environment. I am a driving force within collaborative teams, most eager to accept challenging work streams that require an adventurous spirit and an ability to inspire stakeholders around me to accomplish unlikely goals.
Pitching a new idea, winning the room over, followed by successful implementation of a lofty project that many shied away from is my ideal day at the office.
DOING THAT MERCK WORK
SNAPSHOT of Merck-Specific Experience
WOMEN'S CANCER: KEYTRUDA Endometrial Customer Strategy & Engagement
HCP Omnichannel Marketing for KEYTRDUA Endometrial Cancer
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Go-to-market digital strategy, execution and measurement
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Field promotion integration; asset development and digital feedback loops
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New Patient Start data overlay with promotional behavior and affinity data
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Micro-segment customer development and tracking
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Annual digital media plan design, vendor/3rd party contracting, deployment, and measurement
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Digital media budget management
MERCK ONCOLOGY GENITOURINARY CANCERS: Digital Promotion Team Lead
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Merck Oncology Digital Media Budget Manager
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Book of Business features 2 Oncology Products + 1 Rare Disease Product
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Oncology Indications: metastatic urothelial cancer, muscular invasive bladder cancer, non-muscular invasive bladder cancer, adjuvant renal cell carcinoma, advanced renal cell carcinoma (x2), and Hodgkin lymphoma
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Rare Disease Indication: Van Hippel-Lindau Disease (~10,000 US patient base)
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Two Direct Reports, overseeing go-to-market digital strategy for all GU indications
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US-Market Launch Digital Strategy for 3 High-Priority Oncology indications
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Artificial Intelligence promo orchestration engine Subject Matter Expert
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AVP-level quarterly performance reviews
BLADDER CANCER: Integrated Customer Engagement
Customer Engagement Agile Architect for Early + Late-Stage Bladder Cancers
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Realization of annual marketing business objectives via omnichannel promotion
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Annual digital media plan development, including digital agency management, 3rd party vendor/publisher management, contracting and budget management
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Identification and activation of critical HCP customer segments
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Development and presentation of monthly omni-channel performance reports to indication stakeholders
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Successful launch of high priority new indications, including KN-869, KN-A39, via innovative digital speed-to-market deployment, target engagement, and eventual new patient starts
Artificial Intelligence HCP Promotion Orchestration Engine Subject Matter Expert
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3rd party vendor/partner onboarding and adherence
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Go-to-market simulation and resourcing
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Business rule evaluation and refinement
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New channel piloting; monthly performance reporting
Pre-Merck Highlight
BRAND MANAGEMENT: TRx Gain Share Marketing
Responsible for marketing late-stage pharma brands to whitespace targets, proving direct TRx/NRx lift via IQVIA, thereby generating-and-splitting incremental manufacturer revenue
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Success strictly determined by ROI as indicated by incremental TRx growth from whitespace/non-called-on audience vs. control grp
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Directly responsible for a book of business comprised of 6 unique pharmaceutical companies accounting for ~25% of total unit revenue
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Management in development, MLR approval, and deployment of over 200 promotion assets in 2019 alone
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Oversight of Account Executive team, providing strategic and execution guidance; participation in strategic client planning; responsible for annual strategic marketing plans
INTEGRATED MARKETING: Digital Product Development
Responsible for digital marketing solutions and product development utilized by top pharma manufacturers for targeted brand promotion
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Product and platform value proposition and marketing strategies, including all external marketing communication
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Lead product development go-to-market and commercialization phasing
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Marketing Model owner, championing needs-based, market-disrupting positioning to drive incremental revenue
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Oncology promo orchestration engine subject matter expert, including initial design and onboarding of AI-assisted promotion
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Agile Marketing subject matter expert, responsible for integration and launch all new agile customer teams
Humble Brags
Uncomfortable conversation for a Southerner, but necessary to prove my eagerness to go
ABOVE & BEYOND for our business objectives
Role Performance Highlights
US-Market Launch of 3 high-priority oncology indications
2023/2024/2025 book-of-business Digital Engagement ranked Top 50% of all Merck Oncology indications
“Outperform” year-end performance rating 3-of-5 years at Merck
Budget Manager for all Merck Oncology digital media spend
Artificial-Intelligence promotion orchestration engine Subject Matter Expert for Oncology division
2024/2025 Honors & Awards
202024 US Oncology Peer Award nominee for Best Coach
2024 US Oncology Peer Award nominee for Safe to Speak Up
2024 DCE&A Mountain Mover Winner
2024 Power Your Leadership: Team Leader Journey Cohort 1
2025 US Oncology Peer Award nominee for Working Smarter
2025 US Oncology Peer Award nominee for Dare to Try
HISTORY OF SPEAKING ENGAGEMENTS (2022 - 2024) Panelist/Moderator at the following industry gatherings: - Future Pharma - Digital Health Coalition - Marcus Evans PharmaMarketing Summit - Phreesia Life Sciences - DTC East - Pharma-Mkting